Letters from a Birmingham Jail Essays -- American Literature

Letters from a Birmingham Jail Aristotle is a very citable man when it comes to the way we think today. His rhetoric techniques are still being used in today's society. The Neo-Aristotelian Criticism is three different appeals of persuasion. This is ethos, pathos and logos, which makes one heck of a convincing argument. Ethos gives credibility, pathos shows emotion and logos uses words. In the text, Letter from Birmingham Jail, we find many examples of the criticism. Martin Luther King Jr. is writing a letter from inside the jail of Birmingham in April of 1963. This letter King wrote was in response to a letter he received from the religious leaders after King is making a stand against the racial issues in Alabama. These leaders stand firm in their letter when they say that when rights are being denied, they should be handled in the courts with negotiations and not in the streets. The authorities have placed Martin Luther King Jr. against his own will after his demonstration of desegregation. While incarcerated, King managed to find anything and everything to write this letter that is now famous for being a link to the end of public racism all over the nation. The content of the letter is filled with appeals of ethos, pathos and logos, which is necessary to make a strong argument. The first area of the Neo-Aristotelian criticism we are going to look at is the ethos. As defined earlier, ethos gives credibility. This deals with the ethics of right and wrong as society sees fit. A strong point of ethos appeals is its powerful effect on the reader. The down side to this is it's hard to get yet easy to lose. As we analysis this artifact, we find an example in the second paragraph. King gives a brief description of his backg... ...l for those who left their example and for those who are going to follow his example. In Conclusion, A Letter from a Birmingham Jail met its intended purpose to those of the audience being the clergymen and the reader today. Martin Luther King, Jr. has proven himself to the clergymen of Alabama, in regards to his reasoning for a more equal nation. The bottom line is that every man was created equally, so we should all have the same rights as the next person. In my own opinion, I think the letter was very necessary. These men of faith were more focused on what man thought rather than their creator's. This piece by King is very affective to the reader as well as the audience. It is evident that Martin Luther King, Jr. works went unnoticed, because we are living in a mixed racial society. The reader is very affected by the letter's history and how it came to be.

The Addie Model – Instructional Design and Example Lesson Plan

The ADDIE model is a generic process that is usually used by instructional designers and training developers. It offers instructional designers with a definite structure that ensures efficient instructional products.   ADDIE stands for its five phases: Analysis, Design, Development, Implementation, and Evaluation.These five phases are representations of a flexible and dynamic guideline for establishing effective training and support tools for performance. Each phase is represented by as a project output and a set of activities.   More so, each phase ends in a review, which forms a go or a no-go point to determine whether to proceed to the next phase or not.During the Analysis phase, the instructional problem is defined and the instructional goals are established.   More so, this is the phase where the learner’s present skills and knowledge and the learning environment is identified.   Some of the outputs and activities to be considered in the Analysis phase are as foll ows: §Ã‚   Clarify instructional problem and instructional objectives §Ã‚   Determine the audience and their characteristics §Ã‚   Identify the existing types of learning constraints §Ã‚   Identify the new behavioral outcome §Ã‚   Determine the delivery options §Ã‚   Determine the timeline to complete the projectIn the Design phase, the complete design of the learning solution is determined. This phase addresses the training methods (administered online or detailed storyboards with training program and course content illustrations).The Design phase considers the assessment tools, lesson planning, learning objectives, content, subject matter, media selection, and exercises.   Therefore, this phase entails a systematic and specific approach.   The following procedures are utilized in the Design phase: §Ã‚   Documentation of a project’s instructional, technical, and visual design strategy §Ã‚   Application of instructional strategies based on the intended beh avioral outcomes by domain (affective, cognitive, and psychomotor) §Ã‚   Designing the use interface and experience §Ã‚   Prototyping the creation §Ã‚   Application of visual or graphic designThe Development Phase of the ADDIE model involves the creation and assembly of the content assets, which were blueprinted in the Design phase.   Instructional designers and developers create storyboards, write the contents, and design the graphics in this phase.   The following activities are conducted during the Development phase: §Ã‚   Acquisition and/or creation of required media §Ã‚   Determining apt interactions through creativity, innovation, and exploration §Ã‚   Planning of activities that allows the construction of a supportive social environmentThe Implementation Phase involves the development of a training procedure for both learners and facilitators.   The training of facilitators should encompass the course content, learning outcomes, delivery methodologies, and p rocedures for testing.   On the other hand, learners should be trained on using new tools, which will be used in the learning process.   The Implementation phase usually involves only two activities: execute and maintain the learning solution.The last phase in the ADDIE model, which is the Evaluation phase, consists of two parts, the Formative and Summative evaluation.   The Formative evaluation is present throughout the entire ADDIE process while the Summative evaluation involves tests that are designed for criterion-related referenced items.   The Summative evaluation provides opportunities for feedback from learners.The ADDIE Model is a repetitive instructional design process in which the outcomes of the formative evaluation of each phase may prompt an instructional designer to go back to any previous phase.   The outcome of one phase determines the starting product of the next phase.ADDIE Model and Instructional PlanningInstructional Planning asserts that instruction s hould be data driven.   It is assumes that both learners and teachers should gain access to the expected results of a course.   The purpose of Instructional Planning is to acknowledge quality and aid in the enhancement and improvement of a course.Since an instructional plan presents individual instruction from teaching to learning, this is where the ADDIE model comes in; the ADDIE model provides a definite structure of the instructional plan.As the instructional plan serves as a communication tool between learners and teachers, the ADDIE model provides a step by step process of the instructional plan.   Each step in the instructional plan consists of outcomes from the ADDIE model that feed the next step in a specific sequence.   

Salvador Dali and Science Essay - 1747 Words

Within the realm of Surrealism, more specifically the surrealist group, they contain works that are overly subjective and involve definite notions to scientific observation of nature, as well as the interpretations of dreams. Encapsulating the former ideas of Albert Einstein, there is a close resemblance to theories that are at the very base of quantum mechanics. Upon further inspection, Salvador Dali’s artistic imagery and methodology, as well as Andrà © Breton’s, could be seen as expressions of lucid subconsciousness. For example, Andrà © Breton emphasized the necessity understanding physics as a surrealist, in order to interpret or distort ‘reality’. Within Breton’s Break of Day he states, â€Å"Does every man of today, eager to conform to the†¦show more content†¦Dali hides this fact by stating that an individual’s consciousness to be more important than the reality of external time or experiences. Surrealism would be the perfect language to describe the ‘real’ world discovered by Einstein. This can be confirmed upon further inspection, as Dali goes on to say in The Sanitary Goat that: â€Å"Physics in this case is the kind that once can believe in – that one can believe or interpret, even when it forms part of the delirium; the physics which must create with new geometry of thought will be precisely†¦the delirium of paranoiac interpretation†. Though his association of relativity and paranoia here is a highly subjective suggestion. In the late 1930’s Dali conceptualizes a method he called ‘critical paranoia’. Unbeknownst at the time, this methodology would eventually lead to his expulsion from the surrealist group. Dali described ‘critical paranoia’ as â€Å"a spontaneous method of irrational knowledge based on systematic objectification and fantasizing interpretations.† The goals was to allow his viewers t o understand his works as delusional, but be set in a somewhat agreeable clarity that made them seem realistic; at the same time place them in his ‘delirium’ mind state or a, â€Å"systematic confusion and contribution to the complete discrediting of the world of reality.† Back in 1986, Henri Bergson theorized the subject of dual time: objective time, which is determinate and measurable and subjective time formed on theShow MoreRelated Sigmund Freuds Influence upon Salvador Dali Essay1591 Words   |  7 Pagesconstant change. Science and medicine were evolving, and one man in particular sought to expand knowledge and understanding. Sigmund Freud, the most renowned, thought provoking psychologist to have ever lived, opened an exciting chapter in the study of the mind. Without a doubt, Freud had influenced, and inspired artists searching for something new. The world of psychology and art were interweaving and promising a bold new path. Sigmund Freud (1856-1939) studied medicine, science, and philosophyRead MoreAn Analysis Of La Persistencia De La Memoria1134 Words   |  5 PagesAnother surrealist work of art by Salvador Dali is La Persistencia de la Memoria (fig. 2). It was painted in 1931, and is an oil on canvas. The painting can be found at The Museum of Modern Art in New York City, NY, with dimensions of 33 x 24.1 cm. La Persistencia de la Memoria (fig. 2) is Salvador Dali’s most famous painting. The oil painting is set in a desert area with a lake or pond casting off into the background. The rocks in the background are very sharp but the rest of the background isRead MoreEssay on Salvador Dali Museum1305 Words   |  6 PagesWord Count: 1283 Salvador Dali Museum The Salvador Dali museum was founded by Dali’s leading collectors, Reynolds and Eleanor Morse. They were not only friends of Dali but also private collectors of his work. The couple stored the collection in their home for a long period of time, the even agreed to loan two hundred pieces to a â€Å"New York Dali retrospective† before finally deciding to give the collection a permanent home. Dali encouraged the couple to build a museum in New York, although theyRead MoreThe Power and Influence of Art: Spanish Artist Salvador Dali and American Artist Georgia OKeeffes Artworks773 Words   |  3 Pagesn.d.). One such example is the work of the Spanish artist, Salvador Dali. He is one of the most famous artists of the 20th century and among the most controversial (Famous Painters.com, 2012). His artistic manifestos included different areas of interest, from paining to sculpture, to even film. This very rich repertoire is very much related to the different messages he tried to send across to his audience. In this sense, Salvador Dali was not only an artist in the traditional meaning of the wordRead More Salvador Dali’ Essay1126 Words   |  5 PagesSalvador Dali’ Domenech was born on May 11, 1904 in the small farming town of Figueres in the Catalonian region of Spain. It was here in the foothills of the Pyrenees where Dali spent his youth, that many of the ideas, inspirations, and images repeated in his paintings have their roots. As a young boy Dali attended the San Fernando Academy of Fine Arts in Madrid. At the academy Dali studied many different painting styles and became quite proficient at them. Many of his earlier works includeRead MoreEssay Salvador Dali, the Painter2092 Words   |  9 PagesSalvador Dali, the Painter 1904-1989 Salvador Dali was born on May 11, 1904 in Figueras, northern Catalonia, Spain. His father, Salvador Dali y Cusi, a state notary, was a dictatorial and passionate man. He was also fairly liberal minded, due to a short but intense period of renaissance, and he accepted his sons occupation as a painter without much resistance to the idea. Salvador Dali exhibited many signs of marginality throughout his early years. Once Dali decided to become a painter, heRead More Art and Mind Essay1019 Words   |  5 Pagesforming up the road while we are driving in our cars on a hot summer day? Why do some parts of a drawing look bigger when in fact they are smaller? There have been many artists that have used illusions in their paintings, M.C. Escher, Scott Kim, and Salvador Dali. Each artist employed a different illusionary style. In Dali’s works of art, he often uses perceptual ambiguity and we often see hidden faces of himself or others that are painted into his paintings. To see these images, we must step away and lookRead MoreSalvador Dali Research Paper2486 Words   |  10 PagesSalvador Dali Salvador Dali was born on May 11, 1904 in a small town called Figueres in Spain near the Pyrenees Mountains. This town was also near the French border in the principality of Catalonia. Dali was from a rich family and his parents built his first studio for him when he was only a young boy. He spent his summers in Cadaques where his studio was and he lived most of his adult life in an extraordinary villa near Port Lligat. When Dali was just a young man when he went to the RoyalRead MoreThe Last Supper2048 Words   |  9 Pagesbread and serves the wine accompanied with the command â€Å"Take this all of you and eat it†¦ this is my body†¦ do this in remembrance of me†. Three artists who have produced paintings of the Last Supper include Leonardo DaVinci, Jacopo Tintoretto and Salvador Dali. Each of these artists interpreted the religious event and recreated it in terms of their own beliefs, time, perceptions and intended audience. Of those mentioned artist, the oldest version of the Last Supper was by Leonardo DaVinci in 1495 –Read MoreEssay about Salvador Dalis Work4988 Words   |  20 PagesSalvador Dalis Work Salvador Dalis creativity allowed him the freedom to be who he wanted to be, the same is true in American culture today. Dalis excellence in draftsmanship, accessibility of imagery from the unconscious, and master of self-publicity all resulted in unimaginable fame. Dali was born in Figueras, a northern Spanish provinceof Cataloniain May of 1904; Dali began his life within a middle-class family. He joined the Surrealist movement during the summer

Maya Angelou Essay - 1019 Words

Maya Angelou is an American author who is known for her poetry and novels that lyrically illustrate the experiences of African Americans and also acts as a spokesperson for black pride and heritage (St. James Encyclopedia of Popular Culture). Although she speaks for people of color, her messages of hope and strength appeal to people of all ages and races. Angelou is best known for her autobiography, I Know Why the Caged Bird Sings, in which she recalls herself as a young African American girl finding self-confidence in a highly prejudice world. Maya Angelou’s work should still be taught in schools today because of her focus on civil rights and feminism, which continues to be a pressing issue in today’s society. Born†¦show more content†¦The first biography in her series and the book she is most known for, I Know Why the Caged Bird Sings(Italicize), gives insight into how young African Americans saw the world (Themes and Construction: I Know Why the Caged Bird Sings.). She talks about the many women who had contributed to her success in life, including her mother, grandmother, and high-school teacher (Themes and Construction: I Know Why the Caged Bird Sings.). She explains their similar struggles through childhood and how that taught her to push through what she was going through. She portrays the male support as negative with no help from them towards her success. The novel is a feminist manifesto that tells the story of a shy, awkward, segregated black girl who blossoms into a confident, headstrong woman (Themes and Construction: I Know Why the Caged Bird Sings.). This theme is showed within in the novel as Angelou writes The fact that the adult American Negro female e merges a formidable character is often met with amazement, distaste and even belligerence. It is seldom accepted as an inevitable outcome of the struggle won by survivors and deserves respect if not enthusiastic acceptance, (Angelou, Maya. I Know Why the Caged Bird Sings.). Although it is anShow MoreRelatedEssay On Maya Angelou1879 Words   |  8 PagesMaya Angelou is one of the most important American Authors who ever lived. She was an African-American woman who spoke her mind and when someone told her she couldn’t do something, it made her want to do it even more so that she could prove them wrong (Shapiro). Her life was incredibly difficult, but it made her who she was and influenced her writing and poetry immensely. As Gary Younge once said, â€Å"To know her life story is to simultaneously wonder what on earth you have been doing with yourRead More Maya Angelou Essay1200 Words   |  5 Pages Maya Angelou is a phenomenal woman. She was born into a devastating decade, that suffered numerous tragedies. Not only had society shaped her as a woman, she has also shaped our society and influenced many lives. She is still living today, yet I believe her legend will never die. Furthermore I will share with you what motivated her and some of her gratifying experiences. How she was effected by society, and what she did about it. Also how the time period she was born into made her the extraordinaryRead More Maya Angelou Essay1926 Words   |  8 Pagesthe time she was born, Maya Angelou was subjected to racism, rape, grief and dehumanization. She beared enough emotional stress in a time frame that most people dont experience in a lifetime. Yet she prevailed. She forced herself to become stronger. And in doing so, she produced writings, which in turn, helped others to become strong. Her experiences and the lessons learned gave her confidence to be a teacher, a preacher, and an inspiration to millions. Maya Angelou was courageous. BasedRead MoreEssay on Maya Angelou1185 Words   |  5 PagesDistress in Maya Angelous Life Marguerite Ann Johnson, commonly known as Maya Angelou, was born on April 4, 1928 in St. Louis, Missouri. She is a famous African-American poet, novelist, and playwright and also worked during the civil rights: Angelou is a very remarkable Renaissance woman who hailed as one of the great voices of contemporary literature (www.mayaangelou.com). She is also an activist in civil-rights. Angelou went through many controversies during her childhood and adulthood; herRead MoreEssay on Maya Angelou612 Words   |  3 Pages Maya Angelou was born April 4, 1928. Her real name is Marguerite Johnson, but she later changed it to Maya. She was born in St. Louis, shortly after her birth her family up and move to Arkansaw. Maya grew up there in the rural parts of Arkansaw, and later married to a South African Freedom Fighter. She lived in Cairo with him, there she began her career as editor of the Arab Observer. At the request of Dr. Martin Lutheran King Jr., she became the northern coordinator for the Southern Christian LeadershipRead More Maya Angelou Essay1043 Words   |  5 PagesMaya Angelou      Ã‚  Ã‚  Ã‚  Ã‚   By consistently weaving the theme of motherhood into her literature, Maya Angelou creates both personal narratives and poems that the reader can relate to. Her exploration of this universal theme lends itself to a very large and diverse audience.   Throughout Angelous works, she allows her followers to witness her metamorphosis through different aspects of motherhood.      Ã‚  Ã‚  Ã‚  Ã‚   Well-worked themes are always present in Angelous works-   self-Read MoreMaya Angelou Essay883 Words   |  4 PagesMaya Angelou was an inspiring activist, poet, and woman. Angelou was born in St. Louis, Missouri on April 4, 1928. Throughout her lifetime she explored her career options as an actress, dancer, singer, writer, and editor among many other careers. Angelou had a tough childhood. Her parents divorced when she was very young and she was sent to live with her grandmother in Arkansas along with her brother Bailey. As an African American, Angelou experienced discrimination and racial prejudices. AngelouRead MoreEssay about The Writings of Maya Angelou 1920 Words   |  8 PagesMaya Angelou is an author and poet who has risen to fame for her emotionally filled novels and her deep, heartfelt poetry. Her novels mainly focus on her life and humanity with special emphasis on her ideas of what it means to live. The way she utilizes many different s tyles to grab and keep readers’ attention through something as simple as an autobiography is astounding. This command of the English language and the grace with which she writes allows for a pleasant reading experience. Her styleRead MoreEssay about Maya Angelou1434 Words   |  6 Pages Maya Angelou is one of the most influential and talented African American writers of our modern day. Those who read Angelou‘s works should not pass the thought of where her influence came from. Maya Angelou’s work has been heavily affected by the era in which she began to write. The fifties and sixties were a tumultuous time for most African-Americans in the US. The civil-rights movement, led by the National Association for the Advancement of Colored People (NAACP), the National Urban League, MartinRead More Maya Angelou: A Source of Humanity Essay1329 Words   |  6 PagesMaya Angelou: A Source of Humanity I am human, Angelou said, and nothing human can be alien to me (Shafer). Maya Angelou just may be the most human person in the world. Indeed, with all of the struggles she went through in her early life, her humanness increasingly deepened. Her life was characterized by the instability of her childhood and her family, along with the challenge of being a black woman growing up in 19th century America. The deepness of her humanness is evident in all

How Magic Plays in the Real World with St. Thomas Aquinas...

St. Thomas Aquinas was a Dominican professor that began teaching at the University of Paris in the year 1256, in theology. His works in the field of theology were greatly influenced by Aristotle as well as Plato. His main goal in the section of his writing, Summa Contra Gentiles, was to explain how magic was portrayed in the â€Å"natural world†. He was trying to show non-Christians, especially Muslims, how Catholic beliefs could be rationalized. All the documents of St. Aquinas’s that were paired together in the section of the book by the editors were detailed works that were seen as controversial back when they were first published. One of the works in this section, titled Commentary on the Four Books of Sentences: Sorcery and Exorcism, in†¦show more content†¦Based off of Aquinas work, Summa Contra Gentiles, one would assume that he did believe in magic, although he did not come outright and say it. Nevertheless, he informed his readers that magicians perfor med their magic not just through God and heavenly ways, but also through celestial ways. They may not have performed their magic with just God’s powers help, yet they would not have been able to perform with only celestial ways either, they came together hand in hand. However, he explained that magic that came from the â€Å"heavenly bodies† was natural magic. Therefore, anything that could not be considered natural could not have come from heaven or God. He also went into greater detail explaining that an inanimate object could not possibly move by itself through the powers of God or heavenly forces. Aquinas did not speak about witches, however, his brief mention of pacts having been a necessity to speak to a demon later brought up the issue of magicians, and even later the issue of witches signing pacts. Throughout this work of his, he spoke only of magicians and their way of performing magic. In order to perform their magic, he explained that they were to speak cert ain words to receive the outcomes they desired. The words did not hold the power, the magician himself did. To build upon this, very powerful magicians were able to produce what they desired simply through thought. If someone was able to make what they wanted to happen with words

The diary of anne frank by anne frank Essay Example For Students

The diary of anne frank by anne frank Essay In 1942, when the Nazis began to invade their country, the Frank family went into hiding in an attic of a warehouse. The Franks daughter, Anne, kept a diary through out their horrible ordeal. Minutes before the Franks were captured in their hiding place after a two-year stay, Anne wrote in her diary the words, In spite of everything, I still believe that people are really good at heart. Even though Anne suffered so much her courage and character only grew stronger. Before Anne Frank went into hiding, she led a blissful and joyous life. She was always surrounded by friends and her family was well to do. She was torn away from her happiness and placed into the harsh and cruel reality of the Nazi agenda at only thirteen years of age. All this only because she was Jewish. She stayed locked up in the attic of the warehouse for almost twenty-five months, never being able to step outside. Such repression and life of fear would make almost any teenager completely depressed and more miserable that words could express. However, Anne managed to keep hope for a better tomorrow and her respect for the human race. Anne made a very powerful statement in her last words. To truly believe such a thing after being abused by the Nazis is quite remarkable indeed. I am very sure that most people, including myself, would have thought that the world was a completely corrupt and humans are naturally cruel if theyd have gone through such times. I believe that Anne has the ability to say such a thing because of her great unselfishness and love for all of G-ds creatures. I also believe that if Anne could have written in her diary after she had gone to the concentration camp, she would have said the exact same thing. Because of her cheerfulness and undying courage, Anne was able to keep up the spirits and the hopes of her family. Her never ending love for all people was fueled by the fact that she would never let anyones cruelty and power bring her spirits to the ground. Through all her suffering Annes character only became stronger and more determined. .

Operations and Quality Management for SWOT Analysis-myassignmenthelp

Question: Discuss about theOperations and Quality Management for SWOT Analysis. Answer: Introduction: Quest diagnostic is one of the prominent diagnostic testing, information and services provider in United States. The report is prepared to discuss strategy of operation that would align to overall objectives of business. Evaluation of capacity and quality assurance from the perspective of operations is done by performing SWOT analysis. Quality system of Quest diagnostic is evaluated by recommending a strategy. In the later section, capacity management strategy is recommended to organization and performance is improved by evaluating the effectiveness of same. Discussion: Developing operating strategy contributing overall objective of business: In this section, alternative application of concepts of operations and quality management for aiding the resolution of difficulties is evaluated. The objective of Quest diagnostic is to improve health of patients through consummate diagnostic innovation and insights and providing them with excellent services by easy access to health information. Diagnostic centre intends to provide excellence in clinical testing and to provide customers and patient with unparalleled services. Development of operation strategy incorporates specifying and refining business strategy of company (Akalin et al., 2016). In current scenario, revenue services group of organization has the responsibility of recording the billing of patients. National customer service centres has inefficiency in their outbound and inbound calls and inefficiency of caller to assist patients in better way. Waiting time of customers are extended to long time for just answering the call by representatives and they are not able to a nswer the questions properly and solve the queries of patients. Therefore, the problems is faced in providing health information and they are not able to access it easily. For millions of patients every week, critical input to healthcare decisions are provided by Quest diagnostic. Viewing the current scenario of Quest Diagnostic Company, the objective of company is to improve and retain their performance in terms of reduction of cost and reducing customer waiting time over phone calls and providing them with health information (Anand Gray, 2017). The operation strategy of quest diagnostic can be modelled on the capacity decision problems in terms of number of employees given service time distribution, interval arrival time distribution and other constraints such that only one percent of patient have to wait for some specific time. The objective of operation strategy is to find solution at minimum cost and reducing waiting time of patients over phone call. In order to address the waiting problems, some of the strategies that can be taken by organization include shifting of operations to other departments and acquiring additional resources in business. The ability of operation system to achieve resource productivity targets and service quality is capacity management by matching supply and demand (Krajewski et al., 2016). Process operational strategy can be appointed by Quest diagnostic that helps in organization the way services are delivered to customers or patients. Such requirements are met within the cost constraints and managerial limitations. Long-term efficiency as well as production and service capability of business, quality of services produced (Stevenson Sum, 2015). SWOT analysis on capacity and quality assurance of quest Diagnostics: In this section, quality management and operations problems faced by Quest diagnostic is explored and discussed. Strength- One of strength of capacity of Quest diagnostic is transparency in pricing and lowest priced charged from patient for diagnostic test as compared to in house testing charge by hospitals. Quest has electronic medical record portal that would enable them access information and results about information of patient. Thus would make them efficient in ordering and enable them to take better decision. A one shop stop for diagnostic test is offered by company at lower prices compared to in house testing. Due to number of acquisitions by company, top line growth was experienced by company and the power of evolving growth strategy is experienced by company through its strong financial performance. Growth of organization has been driven by emphasizing on growth efforts by looking into new businesses, markets, value added plays such as leveraging the capacity of information technology and new services (Bromiley Rau, 2013). Weakness- Limited market share is enjoyed by quest diagnostic due to intense competition prevailing in diagnostic business. Organization experiences escalating cost of operations due to requirement of large number of employees. Due to continuous focus on enhancing productivity, organisation does not pay attention on solving queries of customers and providing them with prompt response. One weakness that is prevailing in this organization that they are losing their key customers due to increased waiting time and inability of representatives to answer and respond to customers (Hurlbert Gupta, 2015). Opportunity- Quest diagnostics is expanding horizontally into new therapeutic areas and they are expanding globally through strategic acquisitions. There are dozens of acquisition across United States that lead to considerable growth of business. Such acquisitions have helped in providing opportunities for growth expansion and profitability as it enabled them to purchasing their own equipment, providing service to customers through their own call centres. Such acquisitions have assisted in enjoying top line growth and further opportunities for expansion. Threat- Quest diagnostic faces threat from labs that are owned by government. Such laboratories offers cheaper diagnostic testing compared to that offered by quest. Moreover, ongoing changes in framework of healthcare policy of different countries also poses threat to operations of company. Another main threatening factor of Quest is high turnover in patient service centres. High turnover is also witnessed in logistics. Turnover incurred huge cost for organization in terms of on boarding, recruiting, time to full productivity and training. Profitability position of organization is hampered due to annual loss resulting from departing employees (Slack et al., 2015). Recommending capacity management strategy and critically evaluating its effectiveness for improving performance. The capacity decision within an organization is crucial that assist them in proving major insight in determination of operating cost and limit of output. An organization faces long term consequences due to basic decisions involved in capacity. Three inputs are required to be considered while considering capacity planning within the organization. Ascertaining a medium between capabilities of organization and long-term supply and long term demand predicted demand is provided by important concept of capacity planning (Sebastiano et al., 2017). Any actual changes in capacity is required to be changed by capacity planning. Decision of capacity planning is long-term in nature and strategic. Such planning can be described as matching organizational capabilities with predicted demand of patient in future. Short-term and long-term are the types of capital planning. Quest diagnostic requires short-term capacity planning that takes into consideration over time budgets, size of workforce and inv entories. Some of activities concerning capacity planning involves forecasting needs of long range future capacity, assessing existing facilities capacity, analysing and identifying capacity for future needs and selecting alternative of capacity that aligns with achieving firms strategic mission. Organization is required to take into considerations technical, economic and financial factors for evaluating the alternative sources of capacity (Sabella et al., 2014). Capacity management strategies: (Source: Jacobs Chase, 2013) Quest diagnostic is need to employ capacity management requirement planning that is a technique that helps in determination of personnel and labour capacities and equipment requirement for meeting the objectives of services and production in according to material requirement planning and master production schedule. There are two types of capacity management strategies comprising of level capacity plan and matching capacity with demand plan. Quest is recommended to employ matching capacity with demand plan. Under this plan, the capacity of production is matched with demand of patient in each period such as weekly, quarterly and monthly demand. For matching the demand of patients in the given scenario, the flow of materials, employees and personnel and capacity of machines are changed from quarter to quarter or on monthly basis to match with the demand of patients (Oakland, 2014). This would help in reducing the cost of operations and back ordering cost, however there are frequent chan ges in workforce. Employment of different capacity management strategy would assist operation managers in maintain current level of services for achieving the goals of organization. They are capable of estimating the operational expenses and developing financial projections required for fulfilling the capacity of services of organization. Operation mangers of quest diagnostic can be assisted in reducing the waiting time of customers over phone calls by enabling representatives to allocate customer in the given time period. Operation managers bring changes to organization in ways that help them to stay competitive (Tang et al., 2016). Capacity planning involves estimation of demand involves estimation of demand while determining capacity facilities and they enable them to change the capacity of organization to respond accordingly to change in demand (Mosadeghrad Afshari, 2016). This enable the operation managers to solve the ongoing issues faced by business and matching the scenario of demand and supp ly. All the aspects of operation management of organization are covered under capacity planning. Recommending strategy for continuous evaluation of quality system of company: One of the important principle of total quality management is making continuous improvement. Quality system of company is considered as efficient if the project implementation is done coordinated directly by well-proportioned team and executives of company. One of the strategy that can be used for evaluation of quality system of an organization is auditing as it helps in providing consistency, formality and independency. Quantitative indicators for evaluating the effectiveness of the quality system are required to be incorporated. For continuously evaluating the quality system, Quest is required to implement efficient model of quality management system and this particular model evaluates the quality system of organization in different aspects. Such aspects includes evaluating the quality culture of organization, evaluating the quality management system efficiency, evaluating the process criteria efficiency, evaluating management principles for continuous success. Moreover, this model incorporated using auditing as a tool for evaluating the quality system effectiveness. One of the most important factors for evaluating the quality system in accordance with this model is evaluation of quality expenses and process criteria (Heizer, 2016). Organization prepares insight of efficiency of quality system by analysing the data. Furthermore, relative quality indicator is calculated that gives the indication of level of implementation of the goal of quality that has been set by organizations. Statistical relationships have been observed between relative expenses and relative efficiency criteria that depicts independency in variation. While evaluating the quality system of organization, it is required by employees of organization to understand the quality management principle. For the administrative employees of organization, a system quality management training is required to be developed. Continuous improvement in organization can be developed by requiring support and lon g-term view of management (Busing Palocsay, 2016). Conclusion: From above discussion and analysis of scenario faced by Quest diagnostic, it is ascertained that company is losing their key customer and increased cost in incurred for maintaining operations. It has been ascertained from the analysis that Quest has opportunities to grow in the long-run provided they are able to manage operations in an efficient and seamless way. The capacity management strategies of organization are implemented in terms of matching demand of patients with the existing capacity of company. 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