Tuesday, May 26, 2020

Alarming Info Regarding Caring for Elderly Essay Unveiled

Alarming Info Regarding Caring for Elderly Essay Unveiled The Basic Principles of Caring for Elderly Essay You Can Learn From Starting Right Away Local nursing homes are, obviously, a fantastic place forthe elderly individuals who do not have any family members and must live their last days alone. Comparable to baby proofing a house for a toddler, there are mandatory things you have to also do as a way to continue to keep your elderly safe at home. You should respect an elderly requirements and wants, since they don't have a lot of time left to live. Many people don't wish to deal with the elderly especially when they're ill since they generally have a lot of emotional and physical problems required plenty of care. The body of an elderly needs a terrific quantity of attention. Elderly individuals need somebody who has love for them, to acquire appropriate care. If you need assistance, make sure that the individual you get to aid you is someone the elderly person is comfortable with. In some cases, the elderly person might be able to reside in her or his own home, and could be strong enough not to require specialized attention and attention. The toughest part is to organize their social life and making sure they aren't lonely. These little steps will merely help enhance the life-expectancy of people and provide the nation's medical tourism a boost. Providing a walk-in shower together with hand grips on the wall is one particular approach to lessen the chance of injury. With appropriate aid, you can continue to aid in your grandparent's care as you still have some semblance of the life an individual in her or his teens or 20s should have. The old age is an essential part of human life. That old age isn't worth living. You're also at an age at which you ought to be socially active. People with heart failure has to be screened for indications of depression and. You should also be in possession of a routine schedule for the family. Distinct Names For Death Syptoms Of A Stroke While, based on the precise nature and location of the tear, it may not result in any symptoms, it is a known source of stroke, he explained. The program is targeted at people who are 60 decades old and older. To put it differently, the function of a caregiver can be quite demanding and stressful. Caring goes beyond caring for relatives and friends. Caring is when you do a great deed for someone, because it's the best thing to do. Caring is a great trait to get. Order top-notch essay at the moment and certified specialists will do their very best to supply you with higher quality at fair price. Fourthly, home health care is related to an advanced degree of private dignity and independence. Dear student, Such questions are created for improving the self creative abilities and ought to be tried answering all on your own. Setting up community centers to take care of the elderly in familiar surroundings ought to be considered. If your elderly family member is starting to eliminate mobility or the capacity to live independently, it might be time to consider care choices. Generally, the price of in-home eldercare is dependent on the sort of services the individual requires and the amount of hours each caregiver spends with them. It's evident that elderly care requires a wide variety of forms, which range from personal care like feeding and dressing, to medical attention. Based on how much of every day help your aging parent requirements, th ey may call for constant supervision or only a lot of help with day-to-day. On the flip side, home health care provides individualized care services to the elderly persons since it is personalized. If you are only prone to create a typical site then either Linux or Home home windows will likely be fine. It is thought that home setting provides the elderly with opportunities to stay in the community and engage in their everyday activities without hindrance. A great deal of beginners and seniors need only a little standard info to receive them going so that they can delight in using Facebook and find the most of of it. Privacy is extremely important. Respect, privacy, and superior assistances may be used within this line of work. People today wish to remain at home.

Friday, May 15, 2020

The Internet Of Our Lives - 1396 Words

The Internet in Our Lives Nancy Cruz Norman Munroe EGN 1033 31 October, 2014 Table of Contents Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Introduction †¦Ã¢â‚¬ ¦..4 Body†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4-7 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.8 Abstract The â€Å"internet† is a broad topic, but if analyzation of its impact is examined at a scope worldwide, then one shall get a better understanding of its positive prospects and its more scary and dangerous ones. China will be studied specifically, as the impact it has had and is predicted t have on its economy is underrated. Also a problem that the chinese government faces is their fear of loss of culture with the introduction of new pop culture from the internet. While China is seen to be passing regulations for the fear of losing their culture, other developing countries, such as Mexico, are struggling with the content that is being placed, and the safety of human beings in general that is being jeopardized by the world wide web. Overall, a general idea of the internet in our lives will be studied at birdseye view, instead of zooming in to its effects in the western hemisphere where it is quite known that the younger population is abusive when it comes to the use of the web. Picture this: a happy couple is married for a few years and decides to have a kid, there is an idea growing around that time, but it is not ubiquitous and the couple thinks nothing of it, years later they become grandparents and that same idea that they dismissed is nowShow MoreRelatedBenefits Of Internet On Our Lives1212 Words   |  5 Pagesget stuck in a pristine island, where internet access is not available. Ask ourselves, would us be able to live without scrolling our Facebook and Instagram to see what ours friends are doing, googling things to seek for information or watching videos on YouTube to entertain ourselves. We definitely could survive that way, but our days would be dull and lifeless since we could not do what we were accustomed to in our daily life. The truth is we rely on Internet too much nowadays, and it consequentlyRead MoreThe Impact Of Internet On Our Lives985 Words   |  4 PagesSince the internet was created, people have been using it more and more every day. It has gotten to the point that people are looking on either their computers, tablets, or phones for the majority of their day. This has affected every one of those people and is going to continue to affect the new generations our lives are going to become more and more technology based. The biggest way that this has affected people is by being able to read off of the interned whenever they please, and by being ableRead MoreThe Internet And Its Effect On Our Lives1371 Words   |  6 Pagesgeneration the internet is becoming a huge factor in their day to day lives. The internet allows this generation to communicate with each other through text messages, or social media like Facebook, and twitter. The internet provides us with all of the answers to our day to day questions; it also provides us with endless amounts of entertainment such as games, music, and movies, etc. The internet also makes living our day to day lives easier by providing us with the ability to run our business es onlineRead MoreThe Impact Of Internet On Our Lives1795 Words   |  8 PagesThe internet, with all its available uses and forms, has affected our lives more than any other event in our life time due to its powerful impact both culturally and politically. Never before have we been as connected to the world around us and yet still be in the same portion of the universe. Now with the click of a button we can access tremendous amounts of information, keep updated to the minute on news around the world, and communicate directly with friends and family near and far. TheRead MoreThe Internet And Its Impact On Our Lives Essay1264 Words   |  6 Pagestoday as the Internet, was invented for military purposes. However, Tim Berners-Lee had a different intention for ARPAnet. He invented the worldwide web where information was accessible for anyone. Centuries ago, to impart knowledge or information from the past and pass it from one person to another, books were created. To obtain it, they had to go to a library, read tons of books about a certain topic, jotted down and remembered the details they need. Today, all you need is an internet access andRead MoreThe Internet And Its Effects On Our Lives1631 Words   |  7 Pagessometimes even recorded. Today many companies sell, buy, and use personal information about their users. Those companies track people’s internet interactions and know almost everything about their online behavior: from their personal preferences in food, music, and cars to the health condition, phone numbers, and credit card numbers. Everything users do on the Internet - from the comments to tweets to a simple browsing - will never be erased from history. This is partly due to national security, forRead MoreThe Internet And Its Effect On Our Lives Essay2219 Words   |  9 PagesWell, at least online it is. The internet is ever-changing and improving human’s lives subtly everyday. Things such as virtual reality or Google glass derive from what the internet has on it today. In no other age could someone have a thought-provoking question and have it answered with the little pocket assistant globally known as a smartphone, which uses the internet to the full extent due to technology today. However, smartphones themselves inspired how the internet is changing. It is due to theRead MoreThe Impact Of Internet On Our Daily Lives1540 Words   |  7 Pages The widespread use of internet in our daily lives has brought upon not just positive outcomes, but also negative outcomes an example being cybercrime. We find that the internet is the fastest growing technological infrastructure development in today’s modern world. This is evident due to the emergence of a digital platform trend. The increasing demand of the internet and computers has led to the adoption of com puter technology into products that initially used to perform without theRead MoreThe Impact of the Internet in Our Daily Lives4186 Words   |  17 PagesTHE IMPACT OF THE INTERNET IN OUR DAILY LIFE There is a big influence of technique on our daily life. Electronic devices, multimedia and computers are things we have to deal with everyday. Especially the Internet is becoming more and more important for nearly everybody as it is one of the newest and most forward-looking media and surely the medium of the future. Therefore we thought that it would be necessary to think about some good and bad aspects of how this medium influences us, what impactsRead MoreInternet Usage And Its Effect On Our Lives2430 Words   |  10 Pagesscientists, bankers, and countless other occupations, Internet usage is a crucial element in daily life. This is an incredible realization when considering the fact that a majority of people living today has spent the majority of their lives without the Internet. In December of 2000, nine years after the debut of the worldwide web, the Internet had 361 million users (5.8% of the world’s population). Just thirteen years later, in December 2013, the Internet boasted 2,802 million users (39.0% of the world’s

Wednesday, May 6, 2020

Private Encryption Vs. Private Security - 1393 Words

Private encryption plays a major role in the economy today with e-commerce being more popular than ever before. People are constantly exchanging goods, money, and information over the Internet and the only thing that keeps these things safe is private encryption. Private encryption can be used to the detriment of public safety, but the rights of citizens are more important than the boogie monster that has been created to try and illegalize private encryption. Private encryption should remain completely legal because it is widely used and important to the economy, accepted worldwide by most first-world countries, and protected heavily by the constitution via various amendments. To begin with, private encryption holds great economic importance and to prevent individuals from exercising their right to it would hinder the economy greatly. Not only does private encryption drive e-commerce, but it also protects private individual’s money and information. If private encryption was ma de illegal or restricted in some fashion, companies such as Amazon and eBay could not exist as they rely on the security of encryption to provide a service to their consumers that is safe and reliable. If encryption was weaker or banned altogether, these companies would not be able to ensure to the consumer that the consumer s information would not be stolen by a third party or that transactions made on their sites are secure and valid. These sites are able to exist purely by the fact that they canShow MoreRelatedPublic Cloud : Different Types Of Private And Private Clouds881 Words   |  4 PagesPrivate Cloud 2 (REWRIET) â€Å"A private cloud implies utilizing a cloud framework (arrange) exclusively by one client/association. It is not imparted to others, yet it is remotely found. In the event that the cloud is remotely facilitated, the organization has a choice of picking an on-introduce private cloud also, which is more costly, however the organization has physical control over the information† (CITEME). (REWRIET) Public Cloud 3(REWRIET) â€Å"The entire processing foundation is situated on theRead MoreVulnerable To Hacking917 Words   |  4 Pagesan identical ports for underground verbal exchange, because it is authorized per person firewall. The assailant ought to early take advantage of the waiter, and most effective and after that can he infiltrate the firewall.Your Company’s Firewall Security is Vulnerable to Hacking. http://blog.exterchains.com/your-corporations-firewall-freedom-is-vulnerable-to-gashing Some of ones tools utilized by clipers culprit or honorable are designed to verify the vulnerabilities of a organization. Devices whichRead MoreEncryption Methods : Steganography, And Substitution Ciphers977 Words   |  4 PagesEncryption, also known as cryptography in the modern world, is the process of securing communication in the presence of third parties. Encryption is used to convert plain text data into unintelligible or useless ciphertext, and is used by many big institutions such as the government and businesses. My references discuss about why it is important that we learn about how to use encryption effectively, and how we can learn from previous methods of encryption. I will highlight what and how encryptionRead MoreThe Security Vs. Privacy1537 Words   |  7 Pages1. At stake are two forces representing a critical dilemma of the post-2001 world: security vs. privacy. Fighting for security, the FBI is seeking â€Å"backdoor† access to the iPhone in question tha t was used by one of the two suspects in the San Bernardino shooting in December 2015. Defending privacy is Apple, Inc., designer and marketer of the Apple iPhone. The two suspects under investigation are linked with known terrorist groups, possibly ISIS, with definitive proof of these links locked away inRead MoreThe Security Of Our Nation1359 Words   |  6 Pagesour nation was established, security was not an issue. The towns then were little and almost everyone knew their fellow neighbors and what was going on. The security of the individual is an essential right. Without protection, the vote based framework that we know would not exist. Protection is one of the central qualities on which our nation was established. There are special cases to the protection of our rights that are made by the requirement for resistance and security. In every country, the needRead MoreDid The Fbi Break The Fourth Amendment?1530 Words   |  7 Pagesthem: encryption. Since we have so much information on our devices today, we have to have some form of protection against people who want to steal our personal information, scammers hackers and many. Apple has done this by encrypting almost every piece of user’s private information on their devices. The FBI wants a way around this encryption so that they can retrieve important information on Farook’s iPhone. They want Apple to create a shortcut that would allow them to bypass all of the security onRead MoreCsec 630 11240 Words   |  5 Pageshistogram results when text is encrypted with the Vigenà ¨re cipher in comparison to the results of the Caesar cipher? Why is this the case? I really don’t see too much change however, what I have noticed from the first histogram using Caesar cipher vs. using Vigenà ¨re I noticed that E is no longer the letter with the most characters used like it was in the Caesar cipher. As a matter of fact it is between L, and K and really doesn’t give a character to use to help decipher it. We know that the letterRead MoreSyed Rizwan Farook s Iphone 5c1523 Words   |  7 Pagesthem: encryption. Since we have so much information on our devices today, we have to have some form of protection against people who want to steal our personal information, scammers hackers and many. Apple has done this by encrypting almost every piece of user’s private information on their devices. The FBI wants a way around this encryption so that they can retrieve important information on Farook’s iPhone. They want Apple to create a shortcut that would allow them to bypass all of the security onRead MoreThe Potential Threats An d Risks That Have Home And Corporate Wifi Networks Can Provide The Desirable Level Of Security1320 Words   |  6 PagesIV. Overview of the many possible threats/risks that both home and corporate WIFI networks will need to overcome to provide the desirable level of security. A. Data Interception – anything that spreads outside your house or business can possibly be captured by non-authorized recipients. This can be done within a couple hundred feet or even much farther with a directional antennas used. (Phifer, 2010) B. Denial of Service - WIFI is by its nature completely vulnerable to DoS. One of the issuesRead MoreUsing A Virtual Private Network946 Words   |  4 Pageslocations other than the regular and secure office. Employers and organizations need to realize that employees often need to connect to internal private networks from home, hotels, airports, etc. A solution for this problem is using a virtual private network (VPN), which is a network that uses public network paths, but maintains the security and protection of private networks. Secure communication is expensive, but VPNs allow organizations to have a number of discrete communication services for a large

Tuesday, May 5, 2020

Popular Music free essay sample

To get right down on bended knee nothing else would ever be better, better that day when Ill say, Will you marry This theme is a popular one, because people can relate to it both in good ways, and in bad ways. 3. What is disco? What are the characteristics Of this music? Disco is a style of music that developed around the sass. It mixed what some called soaring vocals with a beat that was good to dance to. 4. What was the British Invasion? Which famous group was a part of this movement? What impact did the group have on pop music?The British Invasion was a time in the 1 sass when several British bands and artists became popular and influential in America. The Beetles were a large part of this movement. They impacted pop music in many ways, some of which are; they mixed several kinds of music together for some of their songs, inspiring other artists to do the same. We will write a custom essay sample on Popular Music or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They also sang about some of the social issues, while at the same time using catchy melodies and lyrics. 5. What is a boy band? What are some characteristics of a boy band?A boy band is a band with around 3-6 young men who sing, and occasionally play instruments. Some characteristics of a boy band are each members classification. One boy could be referred to as the nice boy, while another was the bad boy, while yet another was the cute baby. One popular example of a boy band today is the band One Direction. Critical Thinking Questions 1 . Some of the music in the sass was used to protest social and political issues. Is music still used as a form of protest? Why or why not?I would say that yes, music is still used as a form of protest I say this because, when there is a popular issue that arises, artists sing about their views and opinions in the songs. For instance, concerning the issue of Bullying Taylor Swift has the song Mean, and Owl City has the song Embers. 2. One of the changes in the music industry during the twentieth century was the increasing centralization Of music. Has music become too commercial? Why or why not? Do you think that artists are creating music for money or for other reasons today?I think that music is starting to become too commercial. Think that artists are creating music for both, money and other reasons. Some artists are making songs for what their agenda is; whether it is sex, drugs and alcohol. Or whether it is songs about love and patience. Artists try to put their thoughts and opinions in a song while still making money off of it. 3. How has technology impacted pop music? Describe at least three technological changes that impacted and shaped pop music today or in the past. Technology has impacted pop music in multiple ways.One way that it has impacted pop music is with the internet. More people are able to listen to, watch, and download songs on internet, therefore helping its sales. Another way is with television. Many people now see pop artists singing on W, or being interviewed. This can greatly increase their popularity. Additionally, the radio is possibly the greatest technological advance for pop music. In each city, in each state there are generally 1-2 pop music radio stations. People are always listening to the radio, and having the pop music available to hear for ere greatly increases pop musics popularity.

Thursday, March 12, 2020

Lil Hardin Armstrong, Early Jazz Instrumentalist

Lil Hardin Armstrong, Early Jazz Instrumentalist Lil Hardin Armstrong (February 3, 1898–August 27, 1971) was a jazz pianist, the first major female jazz instrumentalist, who played with the King Oliver Creole Jazz Band and Louis Armstrongs Hot Five and Hot Seven bands. She also wrote or co-wrote many jazz songs and fronted several of her own bands in the 1920s and 1930s. Fast Facts: Lil Hardin Armstrong Known For: First major woman jazz instrumentalist, pianist, and songwriter married to Louis ArmstrongBorn: February 3, 1898 in Memphis, TennesseeParents: Dempsey Martin Hardin and William HardinDied: August 27, 1971 in Chicago, IllinoisEducation: Fisk Preparatory School in Nashville (1917), Chicago College of Music (BA, 1928), New York School of Music (post-grad, 1930)Credited Songs: Im Gonna Gitcha, Hotter than That, Knee Drops  Spouse(s): Jimmy Johnson (m. 1920–1924), Louis Armstrong (m. 1924–1938)Children: None Early Life Lil Hardin Armstrong was born Lillian Beatrice Hardin, in Memphis, Tennessee, on February 3, 1898, to Dempsey Martin Hardin and William Hardin. Dempsey was one of 13 children of a woman born into slavery; but she only had two children, one who died at birth, and Lillian. Her parents separated when Hardin was quite young and she lived in a boarding house with her mother, who cooked for a white family. She studied piano and organ and played in church from a young age. Growing up, she lived near Beale Street and was early attracted to the blues, but her mother opposed such music. Her mother used her savings to send her daughter to Nashville to study at the preparatory school at  Fisk University for a year (1915–1916) for classical music training and a good environment. To keep her from the local music scene when she returned in 1917, her mother moved to Chicago and took Lil with her. Jazz and Jelly Roll In Chicago, Lil Hardin took a job on South State Street demonstrating music at Jones Music Store. There, she met and learned from Jelly Roll Morton, who played ragtime music on the piano. Hardin  began finding jobs playing with bands while continuing to work in the store, which afforded her the luxury of access to sheet music. She became known as Hot Miss Lil. Her mother decided to accept her new career, though she reportedly picked up her daughter promptly after performances to protect her from the evils of the music world. In 1918, she achieved some recognition as house pianist working with Lawrence Duhà © and  the New Orleans Creole Jazz Band, and in 1920, when King Oliver took it over and renamed it the King Oliver Creole Jazz Band, Lil Hardin stayed around as it gained popularity. Sometime between 1918 and 1920, she married singer Jimmy Johnson. Traveling with King Olivers band strained the marriage, and so she left the band to return to Chicago and the marriage. When the King Oliver Creole Jazz Band also returned to its Chicago base, Lil Hardin was invited to rejoin the band. Also invited to join the band, in 1922: a young cornet player named Louis Armstrong. Louis Armstrong Though Louis Armstrong and Lil Hardin became friends, she was still married to Jimmy Johnson. Hardin was unimpressed with Armstrong at first, but when she divorced Johnson, she helped Louis Armstrong divorce his first wife Daisy and they began dating. After two years, they married in 1924. She helped him learn to dress more appropriately for big-city audiences and convinced him to change his hairstyle into one that would be more attractive. Because King Oliver played lead cornet in the band, Louis Armstrong played second and so Lil Hardin Armstrong began to advocate for her new husband to move on. In 1924, she persuaded him to move to New York and join Fletcher Henderson. Lil Hardin Armstrong didnt find work herself in New York, and so she returned to Chicago, where she put together a band at the Dreamland to feature Louis playing. He also returned to Chicago. In 1925, Louis Armstrong recorded with the Hot Fives orchestra, followed by another the next year. Lil Hardin Armstrong played piano for all the Hot Fives and Hot Sevens recordings. The piano at that time in jazz was primarily a percussion instrument, establishing beat and playing chords so that other instruments could play more creatively; Lil Hardin Armstrong excelled at this style. Louis Armstrong was often unfaithful and Lil Hardin Armstrong was often jealous, but they continued to record together even as their marriage was strained and they often spent time apart. She served as his manager as he continued to become more famous. Lil Hardin Armstrong returned to her study of music, obtaining a teaching diploma from the Chicago College of Music in 1928, and she bought a large home in Chicago and a lakeside cottage retreat- perhaps meant to entice Louis to spend some time with her instead of his other women. Lil Hardin Armstrongs Bands Lil Hardin Armstrong formed several bands- some all-female, some all-male- in Chicago and in Buffalo, New York. She went back to school again and earned a post-graduate degree at the New York College of Music, and then returned once more to Chicago and tried her luck as a singer and songwriter. In 1938 she divorced Louis Armstrong, winning a financial settlement and keeping her properties, as well as gaining rights to the songs that they had co-composed. How much of the composition of those songs was actually Lil Armstrongs and how much Louis Armstrong contributed remains a matter of dispute. Legacy and Death Lil Hardin Armstrong turned away from music and began working as a clothing designer (Louis was a customer), a restaurant owner, and then music and French teacher. In the 1950s and 1960s, she occasionally performed and recorded. On July 6, 1971, Louis Armstrong died. Seven weeks later on August 27, Lil Hardin Armstrong was playing at a memorial concert for her ex-husband when she suffered a massive coronary and died. While Lil Hardin Armstrongs career was nowhere near as successful as her husbands, she was the first major woman jazz instrumentalist whose career had any significant duration. Sources Dickerson, James L. Just for a Thrill: Lil Hardin Armstrong, First Lady of Jazz. New York; Cooper Square Press, 2002.Louis Armstrongs 2d Wife, Lil Hardin, Dies at a Tribute. The New York Times, August 27, 1971.  Sohmer, Jack. Lil Armstrong. Harlem Renaissance: Lives from the African American National Biography. Eds. Gates Jr., Henry Louis and Evelyn Brooks Higginbotham. Oxford, England: Oxford University Press, 2009. 15–17.

Monday, February 24, 2020

Buying Stuff Online and How Your Credit Card is You Essay

Buying Stuff Online and How Your Credit Card is You - Essay Example That said, there are issues with credit, including the fact that credit is often abused and there is also the risk of identity theft. That said, since credit is inextricably bound with the rise of consumerism, credit is very important to society and is not likely to recede anytime soon. This paper will explain how consumerism came about, how globalization and online purchasing has changed how people buy stuff and use credit, and what the dangers are of credit. Evolution of the Economy The economy has been evolving continually, from a period of time before mass production, to mass production, to globalization. The economic realities during the 19th Century, before the advent of mass production, was that a Puritan ethos prevailed. This means that housing was sparse, money was not spent on non-necessities, such as jewelry, eating and drinking well, and fine clothing (Bocock, 2000, p. 8). This all changed with Henry Ford. Henry Ford was the father of consumerism, because, under Ford, wor kers were paid better. Because workers were paid better, they had more purchasing power. Because workers had more purchasing power, there was more demand for products. Consumerism was the result of this cycle (Gabriel & Yang, 1995). Suddenly, it was not just the rich who were able to consume products which were non-necessities, but everybody could (Gabriel & Yang, 1995, p. 10). ... This changed by the middle of the twentieth century, however, in that, by this time, only one third of a British family's income was spent on food (Gabriel & Yang, 1995, p. 12). With mass production came branding, and the individual's desire to purchase products with labels and designers. This was because mass production meant that similar goods were flooding the marketplace. Companies had to stand out amongst the competition. This was the beginning of competitive branding, as different designers and labels emerged, and these designers and labels lent an air of prestige to the products. For example, designers such as Ralph Lauren and Tommy Hilfiger made names for themselves, and they were able to charge a premium for their products, because their products carried this extra prestige (Klein, 2000, p. 6). Gender issues emerged during this period. The men were busy making money, and the women were busy spending the money, so the women were the ones that the marketers targeted in the era of consumerism that predated the rise of feminism (Kacen, 2000, p. 347). This all changed in the post-modern society, as consumption became a part of everyone's identity, both male and female. In the post-modern society, according to Kacen (2000), people constructed their identity with brands, figuring out who they are by the brands that they buy. The person's identity became fluid, as the person might go from being a punk, preferring to buy products that would go along with that image, and then the same person might choose a look that is more of a preppy image, and buy products that suit that image. Brands play a part in this identity construction, as well, because certain brands are popular with different segments of society, so choosing certain